Hi-Precision holds the World’s First Blood Lotto
Manila, Philippines – To celebrate their 25th anniversary, leading diagnostic center Hi-Precision is rolling out their latest campaign called ‘“Blotto.” Patients who have their blood...
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How to Use Shop Safe of M Lhuillier for Secure Online Shopping
Shopping online has become more popular than ever, with platforms like Facebook Marketplace, Instagram, and Carousell (formerly OLX) making buying and selling items easy. However,...
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Should You Hire Online Marketers to Grow Your Business Online?
You’ve probably heard it a hundred times by now: “Your business needs to be online.” And honestly? They’re not wrong. But here’s where it gets...
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Understanding “Budol Culture” and Filipino Buying Behavior
You’re scrolling through your phone during lunch break. Suddenly, a flash sale notification pops up: “50% OFF! Limited stocks!” Your finger hovers over the screen....
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Filipino Humor in Marketing: Why Memes Work
You’re scrolling through Facebook during your lunch break, and suddenly, a meme about “Marites” gathering chismis hits your feed. You can’t help but laugh, tag...
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Running a Cafe: Common Mistakes New Owners Make
Picture this: You’ve just signed the lease for your dream cafe space in Quezon City. The smell of freshly painted walls mixes with excitement as...
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How to Comply with Mandatory Food Labeling Standards in the Philippines for MSMEs
If you sell or import packaged food in the Philippines, your label isn’t just part of the design; it’s a legal requirement. The Mandatory Food...
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Sensory Marketing for Filipino MSMEs: Engage the 5 Senses to Increase Sales
Sensory Marketing for Filipino MSMEs is a strategic approach that targets the five human senses, sight, sound, smell, taste, and touch, to create emotional connections...
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Connecting Filipino Cultural Behaviors with Real-Time E-Commerce Trends
Understanding Filipino cultural behaviors is key to crafting effective e-commerce strategies—especially in a social commerce environment like TikTok Shop. Filipinos don’t just shop for products....
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How TikTok Shop Live Selling is Driving Impulse Purchases in the Philippines
In today’s fast-paced digital economy, TikTok Shop live selling is reshaping how Filipinos discover and purchase products online. What began as a short-form video platform...
