Sensory Marketing for Filipino MSMEs is a strategic approach that targets the five human senses—sight, sound, smell, taste, and touch—to create emotional connections with customers....
Weekends are usually for errands or binge-watching, but last weekend was different. I spent it at the Tagpuan Weekend Workshop — a hands-on, creative, and...
Working remotely is no longer just a trend—it’s a lifestyle embraced by many Filipinos. Whether you’re a freelancer, student, entrepreneur, or digital professional, the need...
The Philippines, known for its creativity and storytelling culture, is now witnessing a significant shift in the way its people engage with technology and content...
As the digital landscape continues to evolve, the ability to adapt and leverage technology has become increasingly essential. For students and freelancers in the Philippines,...
Understanding Filipino cultural behaviors is key to crafting effective e-commerce strategies—especially in a social commerce environment like TikTok Shop. Filipinos don’t just shop for products....
In today’s fast-paced digital economy, TikTok Shop live selling is reshaping how Filipinos discover and purchase products online. What began as a short-form video platform...
In today’s fast-paced digital economy, local influencer marketing has evolved into one of the most effective strategies for brand awareness, customer engagement, and business growth....
College life is already hectic, and when you’re working on your Enterprise Development Project (EDP), the pressure to perform can be overwhelming. That’s why using...
Crown Asia, the foremost builder of themed residential developments in Metro Manila and South Luzon, has officially introduced Novus Prime Residences, a 25-storey condominium property...
